Bend Beauty specializes in clinically-proven ingestible beauty supplements. Bend Beauty launched in 2013 with the Anti-Aging Formula, our foundational product which is available in liquid and soft-gel form. One of the first products of its kind to be authorized for sale by Health Canada, Anti-Aging Formula is clinically-proven to reduce skin’s sensitivity to UV-induced sunburn by 84% after eight weeks of use. Other proven claims of Anti-Aging Formula include helps improve skin hydration, elasticity and firmness, helps improve symptoms such as roughness and redness associated with atopic dermatitis (skin inflammation), and a source of antioxidants for skin health. In 2017, Bend launched our second product, Marine Collagen + Co-Factors which is available in Strawberry, Coconut and Unflavoured. Our Marine Collagen is authorized to help in collagen formation, to maintain healthy skin, hair, and nails, to assist in wound healing and to provide vitamin C, an antioxidant that helps protects against free radicals. At Bend, our mission is simple - to create a beautiful life. We define beauty as a state of being—the conscious choice to live meaningfully, authentically, and touch magically. We believe everything is connected in the world around us and within us. We are bending beauty.